Wed, Jul 03 | Soluto

Product.Pride.Power- How to create Digital Products with pride? (1)

Registration is Closed
Product.Pride.Power- How to create Digital Products with pride? (1)

Time & Location

Jul 03, 2019, 6:00 PM – 10:00 PM
Soluto, Rothschild Blvd 39, Tel Aviv-Yafo, Israel

About The Event

Agenda:

18:00 - 18:30 Gathering Drinks & Food

18:30 - 20:00 Talks:

SaaW - Software as a Weapon

Cyber Intelligence - Product misuse turns into a weapon (Hagai Ben Avi)

Gender Inclusive Design – beyond our unconscious biases (Anat Katz)

Not a word on slash (Kinneret Yifrah)

20:00 - 22:00 Rooftop Cocktail party

Not a word on slash (Kinneret Yifrah)

Although the Hebrew language is very gendered, in this presentation we'll see a few methods to write microcopy that includes all genders, and learn how tiny changes in our microcopy can create a huge difference, and allow a wide range of choices.

Kinneret is a co-admin of the microcopy community. She has vast experience in writing microcopy for some of the largest companies in Israel, and she's the writer of the successful book - “Microcopy: The Complete Guide” - that was translated into English and distributed in 47 countries.

SaaW - Software as a Weapon

Cyber Intelligence - Product misuse turns into a weapon (Hagai Ben Avi)

In the cyber intelligence industry, products are mainly used for fighting crime and terror. But what happens when these products reach countries in which LGBT is considered to be a crime?

MAMRAM graduate, cyber intelligence expert in the past, AI Product Manager in the present in a startup company

Gender Inclusive Design – beyond our unconscious biases (Anat Katz)

Despite the gender variety in our society, tech products are often blind to gender differences, perpetuate gender biases, and fail to provide a balanced solution for different needs and preferences.

How can we change that? How can we overcome our own unconscious biases and make our products more gender inclusive? And how would it impact the growth of our products and the society we live in?

An inspiring session which includes research-based methodology and use cases that will open your mind to the potential and practicalities of creating gender-inclusive products.

Anat Katz-Arotchas is a pioneer in the field of Gendered Innovation, promoting inclusive design and gender balance in the high-tech industry. Bringing together her expertise in product and gender, Anat is the founder and CEO of Standpoint, a member of the European Commission’s Gendered Innovation expert group, and a representative of the Danish UX firm- Design-people. Anat is also the founder and leader of several women's communities, driving change in Israel's high tech industry and society. Anat holds a B.Sc. in Industrial Engineering and an MA in Gender Studies.

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  • Cocktail Party only at 20:00
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